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Archive for the ‘Social Networking’ Category

Facebook Fan Page Welcome Tab

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If you’re a frequent visitor of other peoples’ Facebook fan pages you may have noticed that some of them customize the Facebook fan page with a nice Welcome tab to greet new users of the site. Some even default to that tab every time you visit.

Having a custom Facebook Fan page Welcome tab is very important to get new fans. A recent study shows that 47% of visitors to a Fan page become a fan if they land on a custom landing page. Where only 23% become a fan if you don’t have a custom tab.

Click here to learn more about Facebook Fan page welcome tabs

Written by Casey McConnell

October 29, 2010 at 9:21 am

Texting Tops Talking Among Teens

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Texting is now the primary reason that teenage boys and girls purchase mobile phones, and they’re sending and receiving messages in record numbers, according to a new study released earlier this week by The Nielsen Company.

“If it seems like American teens are texting all the time, it’s probably because on average they’re sending or receiving 3,339 texts a month,” the New York-based marketing and research firm said in a statement accompanying the findings of a study of monthly mobile phone bills. “That’s more than six per every hour they’re awake–an 8 percent jump from last year.”

In their study, researchers with Nielsen looked at the phone bills of over 60,000 mobile service subscribers in the United States, as well as surveys from more than 3,000 teenage cell phone users. They discovered that teenage males send and receive an average of 2,539 texts each month, while teenage females send and receive an average of 4,050 messages monthly. In a distant second place are 18-24 year old users, who exchange 1,630 texts per month, or half as many per hour as teens.

In contrast, use of traditional, person-to-person calling services has decreased 14% among teenagers when compared to last year. The average teen only talks 646 minutes on the phone each month–less than any other group than adults over the age of 55. According to Nielsen, 22% of those who said they preferred text messages over phone calls said it was because it was easier, while 20% noted that sending texts was faster than using voice services.

Text messaging has also surpassed safety as the primary reason that teenagers purchase mobile phones in the first place, according to Nielsen. Of those who responded to the research firm’s survey, 43% listed texting as their top reason for purchasing a cell phone. Meanwhile, safety, which was tops in 2008, has fallen to second place, with only 35% of 2010 recipients listing it as the most important reason to one of the devices. Keeping in touch with friends finished third (34%), with keeping in contact with family (26%) and always being available (22%) rounding out the top five.

Source: RedOrbit Staff & Wire Reports

Written by Casey McConnell

October 17, 2010 at 1:36 pm

Blue Mountain State Mobile Marketing Campaign

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Blue Mountain State Mobile Marketing Opt in

Spike TV’s show Blue Mountain State has a very cool mobile marketing campaign. The new season starts Oct 20th on Spike and they are running season 1 episodes leading up to the new season promoting their website and mobile campaign.

The above photo is their website which is mobilized and it strongly promotes their Text Marketing campaign, Text BMS to 44686

Blue Mountain State Mobile Marketing Text Message

The reply text message confirms you’ve joined the Goat and promotes a Bit.ly link to a special video with Thad.

The exclusive video found only through the mobile link. This is a very cool campaign with mobile only content that viewers will want to get and is a reason to Opt in. Blue Mountain State Mobile Marketing Campaign

Do you have a some cool ideas for a mobile marketing campaign? Contact the Qittle team and let us help make it a reality.

Click here to watch Thad do his thing, lifting weights, taking names and … I’m sure you can guess

Written by Casey McConnell

October 5, 2010 at 10:12 pm

48% of all Coloradans on Facebook, where does your state rank?

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Colorado ranks 5th with 48% of all Coloradans on Facebook.

Click here to see how your State compares

Written by Casey McConnell

August 2, 2010 at 9:50 am

Posted in Social Networking

Mobile Marketing at Winter X Games 14 in Aspen Colorado

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It was amazing to see all of the mobile marketing campaigns at the Winter X Games 14 and to see the digital crowd that was in attendance. Riding the shuttles and buses I got to experience first hand all of the people using their digital devices to connect.

KSPN the official radio station of Winter X in Aspen did an amazing job with mobile. They did several contests where listeners could text message in for chances to win prizes during the X Games. They did follow up emails to subscribers about events in town from the Kick off party to an Apres ski party in Snowmass.

Jake at KSPN selecting a SMS winner

Colorado Mountain College (CMC) did a mobile scavenger hunt at Winter X. They had 3 clues that participants had to find and text in for the next clue. They gave away a $500 gift certificate to a local ski and board shop.

Louie Vito had to throw down a major run on his last attempt to make the finals at Winter X. Of course he did and he ended up placing in the finals. Louie is now preparing to head to the Winter Olympics, good luck Louie!

South American Snow Sessions (SASS) promoted a free trip to South America in the Winter X Games Schedule.

Aspen Skiing Company put on a concert at the base of Aspen Mountain with Ghostland Observatory. It was an amazing show and everyone had a blast. SkiCO did a text message contest to give away a pair of skiis before the performance and they had great opt in from the audience. Check out this short video of the give away promotion.

Qittle Mobile Marketing Solutions

Written by Casey McConnell

February 1, 2010 at 3:58 pm

5 ways to use Mobile Marketing for Chamber of Commerce and Young Professional Organizations

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5 ways to use SMS to stay in contact with members

1. Opt in alerts about live events. Send a simple 160 character text message to members who have signed up for these alerts about today’s event with a phone number and url to purchase tickets.

2. Marketing opportunities at live events. We all love free stuff, so why not have everyone who shows up Text PRIZE to a shortcode for a chance to win. Y won’t have to deal with business cards and all that data entry.

3. Staff communications. Stay in touch with your team using SMS. Remind them of a staff meeting or luncheon.

4. Track your marketing spends. Newspaper Ads, Radio Spots and brochures can be tagged with a simple call to action specific for the medium. See how effective it is for your organization and make smarter buys in the future.

5. Prospecting. Stay in touch with folks who have showed an interest in your organization but didn’t move forward. If you can show them all the benefits of membership won’t they be more likely to join?

Mobile Marketing through SMS is a great communications tool for Chamber of Commerce and Young Professional organizations.

Written by Casey McConnell

January 23, 2010 at 2:54 pm

Michele Reynolds joins the “Social Conversation” in Greeley Colorado

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Michele Reynolds is an entrepreneur who believes in sharing her success! As a former Fortune-100 Recruiter, she had the opportunity to work with businesses who were selling their companies as the best place to work. Some did a great job and others needed help. Michele was successful in not only helping companies but individuals position themselves to get the attention they needed to be hired.

Since leaving corporate America, Michele is helping busineses and entreprenuers apply these same priniciples both on and offline. Michele is the CEO of Accel365 – a national Virtual Assistant Network, Resume Writing Firm and an International Coach with SendOutCards. Communication is her playing field. Words and phrases are her equipment. Let Michele lead you to a championship season in whatever your business is.

Michele loves technology and coaches others on a variety of topics to include Social Networking classes for baby-boomers. Visit her site at www.accel365.com

Click here to learn more about the Greeley Mobile Marketing event at the UNC Business School

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