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Qittle helps businesses create, customize and manage a mobile marketing initiative.

Archive for the ‘mobile’ Category

The Difference Between Conventional and Mobile Marketing

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Mobile marketing is a popular advertising method. To appreciate mobile marketing more, you have to know the differences between a conventional advertising method and mobile marketing. As a business owner, it’s important for you to understand why mobile marketing is better for your business than conventional advertising so you can take advantage of this great method.

Target Consumer Reach. When looking for an advertising strategy, it’s important to choose the one that would help you reach as many consumers as you can. A television commercial is a conventional advertising technique. How many of your target consumer do you think would be able to see the ad and remember it long enough to respond to it? There are more mobile phone users than TV owners and you can’t be sure how many of these TV owners are in your target consumer population. If you own a salon and are running an ad campaign for Junior and Senior prom, how can you be sure that most of your target consumer will see your ad on TV? In mobile marketing, you can conveniently send your promo details to your subscribers when prom season starts.

Timely Response. Most conventional ad campaigns fail because customers eventually forget what your advertisement was about by the time they needed your service. If you’re a restaurateur, you’d want your clientele to remember your restaurant during meal times. If you have a TV commercial that runs on random times during the day, your customers might not remember you when it’s time to eat lunch. Mobile marketing provides solution to this problem by allowing you to send appropriate messages on the most critical hours of the day so your customers can respond immediately to your offers.

If you are interested in mobile marketing, consider Qittle and see how Mobile marketing can help improve your business


Written by Casey McConnell

October 22, 2010 at 8:47 am

Posted in mobile, new media, SMS, Text

SMS Messaging, Not Only a Communication Tool But Also an Advertising Medium

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SMS messaging is one of the most important communication tools we have today. It helps communicating with each other even more convenient than before. How many text messages have you sent today? How many have you received? If you are a business owner, you should know that SMS messaging can also be used to advertise your business.

Advertisers are now using SMS messaging as an advertising medium. SMS marketing is convenient advertising at your fingertips. Apart from making sure you’re customers are informed of your products and services, SMS messaging also helps in creating good customer relationships. In any kind of business, keeping old clients are as important as having new clients. Through constant communication, you will be able to increase customer loyalty and get new customers.

SMS messaging is a powerful medium not only in communication but also in advertising. In today’s economy, you have to be practical with your choices. It’s important to get the most out of everything you spend your money on. In SMS marketing, you get 2 important factors you need for a successful business: communication and advertising.

With SMS messaging, you can conveniently inform your customers about your latest products and services. You can easily give out digital coupons so your customers don’t have to look for discount coupons on newspapers or magazines and cut them out. SMS messaging encourages your customers to take your offers as soon as they can because they receive your messages in a timely manner and they are always reminded of your promos because your messages are saved in their phones.

SMS messaging allows your customers to conveniently send their comments about your products and services. When customers are able to contact you easily, you can be sure that they’d want to visit your establishment again and see the improvements in your business.

SMS messaging is a powerful tool. Take advantage of it. Join Qittle and see how SMS marketing can help your business.

Written by Casey McConnell

October 22, 2010 at 8:43 am

Use Text Marketing to Improve Your Business

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For your business to have a constant flow of revenue, you need to have a steady stream of customers. For your customers to come back, they should be satisfied with your products and services. Different approaches are done to achieve this but the best way to connect with your customers is by using text marketing.

Many marketing strategies can be used to improve your business. However, most methods utilize static information. It uses pictures, jingles and commercial ads. Text marketing is an interactive method which not only costs less but is also very effective. You can use text marketing to send special offers, discounts, new products and updates. You can also use it to gather comments from your customers.

As you know, feedback is important in any type of business. You can use this information to improve your products and services. In text marketing, your customers can easily send requests, reservations or inquiries. This makes it very convenient for them especially for very busy people. They don’t need to drop by your store or use a computer just to ask a question. Getting your customers constantly involved will make them prefer your services instead of others. Why? Because the information you constantly send will make customers know your company well.

Most people want to know the company they’re dealing with before doing any transactions. For example, there might be a competitor’s ad posted in a busy street. If the ad says “We are the best!” customers cannot ask the ad “why are you the best?” With text marketing, any inquiry can be addressed immediately and you can provide your customers with the information they need.

Text marketing can greatly improve your business. It provides your customers with information they want and give you information you can use for your business. Click here to learn more about text marketing

Written by Casey McConnell

October 22, 2010 at 8:39 am

Reducing Costs through Mobile Marketing

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Any business wants to reduce costs but doesn’t want to compromise quality. How are you going to do that and at the same time generate more revenue? One way to increase marketing efficiency is by using mobile marketing. It costs less and reaches a bigger audience. Here are some advantages of mobile marketing.

Increasing efficiency is one of the priorities of any kind of business. One of the most budget consuming aspects of a business is marketing. In traditional marketing, spending a lot won’t guarantee substantial returns. Marketing is like gambling because the outcome isn’t sure .You can create the fanciest ad or jingle but it won’t guarantee a successful ad campaign. There is a chance that your ad campaign may fail.

Instead of gaining more profit, the money you allotted for advertising is just put to waste. Mobile marketing can help your business reduce marketing costs by increasing efficiency. You are not restricted with your ads because you deliver it directly to your customer’s mobile phone. Your customers could be in another state and receive your ads. Unlike traditional methods, advertising on a far place will be expensive because logistics will add up to your marketing costs.

Mobile marketing is not only a marketing method but also a line of communication without additional costs. This marketing method has a dual purpose. You can receive questions or suggestions from your customers and you can use this to customize and improve your services. If you have the best service, your customers will refer you to other people, thereby increasing potential customers. Your business will benefit more from mobile marketing compared to conventional ways.

Mobile marketing is a multi-purpose tool that can help increase your profits without spending more. Click here if you’d like to learn more about the benefits of mobile marketing

Written by Casey McConnell

October 22, 2010 at 8:35 am

5.3 billion mobile phone subscriptions by the end of the year

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by Helen Leggatt

A whopping 90% of the world’s population is now covered by mobile networks. The ITU estimates there will be 5.3 billion mobile phone subscriptions by the end of the year, of which 3.8 billion will be in the developing world.

Even in those developing countries mobile penetration is forecast to reach 68% by the end of 2010, higher than any other technology before, with an average of 116 subscriptions per 100 people.

One of the findings with a ‘wow’ factor is to do with SMS text messaging. According to the ITU 6.1 trillion will be sent this year – 200,000 every second – triple the number sent in 2007 (1.8 trillion).

No doubt this figure is, in part, driven by the texting habits of teens. In the U.S. alone a teen sends, on average, an SMS message every 10 minutes, according to Nielsen. That’s an incredible 3,330 texts each month.

Click here to read the article

Written by Casey McConnell

October 21, 2010 at 6:22 pm

Posted in mobile, SMS, Text

Text Messaging Biggest Mobile Content Usage in latest report

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In August, nearly 67 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 34.5 percent of U.S. mobile subscribers (up 2.6 percentage points).

Subscribers who used downloaded applications comprised 32.3 percent of the mobile audience, representing an increase of 2.3 percentage points from the previous period. Accessing of social networking sites or blogs increased 1.7 percentage points, representing 22.5 percent of mobile subscribers, while listening to music inched 0.4 percentage points, representing 14.7 percent of subscribers.

ComScore Report

Written by Casey McConnell

October 21, 2010 at 5:34 pm

Boost Revenue Using SMS Marketing

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Many companies are using different ways to market their products or services. Common methods of marketing are not always efficient. Conventional advertising methods may increase the number of your customers but these methods also cost more.

The profit you gain from these marketing campaigns is just payment for the expenses you paid for a conventional advertising campaign. Companies are now considering SMS marketing because of its advantages compared to the standard methods.

Due to the recent downfall of the market, consumers are now wary of the products or services they purchase. They want the best buys for their money. They are bombarded with different advertisements every day. How are you going to get through without spending a fortune? The answer is SMS marketing. It is a direct way to communicate with your target consumers.

Your promotions are directly delivered to them and they can immediately answer if they are interested. With this type of active marketing, you don’t only deliver your ads but at the same time can receive important feedback from your customers. This will help in improving your products and services. SMS Marketing allows your customers to interact with your business. You also receive important data on what your customers really want so that you could personalize the services you offer. SMS marketing is a 2 way communication process, unlike traditional ways which only present a one way communication. SMS marketing can certainly save you a lot of money and increase your revenue.

If you’re still stuck with conventional marketing schemes, consider SMS marketing. It’s a great alternative in boosting your sales and increasing the number of your customers. It’s very affordable and it reaches a larger percentage, if not all, of your target consumer population. Start a free SMS marketing campaign today

Written by Casey McConnell

October 19, 2010 at 1:04 pm