Qittle SMS Message Solutions

Qittle helps businesses create, customize and manage a mobile marketing initiative.

Archive for the ‘Mobile Coupons’ Category

SMS Messaging, an Effective Salon Marketing Strategy

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How do you make your salon stand out among all the other salons? An effective salon marketing strategy is SMS messaging.

SMS messaging is one of the many advertising techniques used in mobile marketing. This is the most basic yet most effective method among the other techniques. With SMS messaging, you can be sure that your text advertisement is received by your customers as most mobile phones have this service. You can also use MMS advertisements or come up with mobile game banner ads but this won’t be as effective as SMS messaging because not all phones carry the features needed to view MMS messages or play mobile games. Text messaging is the perfect tool if you’re on a tight budget for a marketing campaign.

A mobile campaign works in many ways. It creates an open communication between customers and business owners. As a salon owner, customers’ comments and suggestions are very important. With mobile marketing, customers can conveniently send their comments and suggestions to you.

You have control of the kind of messages you send to your customers. In any kind of business, timing is very important. You can easily send significant promos like a Thanksgiving make-over rate, Halloween make-up rate or Pre-Christmas Hair cut promo on days that they matter. This way, your clients are always informed of what you have available in your salon. They won’t have to look at other salons for prices because you are already offering them a great deal. A single text message can go a long way. A customer can conveniently send your advertisements to her friends who might be interested in the promos you have.

SMS messaging is an effective salon marketing strategy

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Written by Casey McConnell

October 13, 2010 at 11:25 am

Mobile Campaign for Restaurant Marketing

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Did you ever wonder why the not-so-good restaurant across the street has more customers than your very-classy-yet-affordable restaurant? The other restaurant probably has an effective restaurant marketing strategy.

Conventional advertising methods may be expensive but there are better and more effective alternatives to these advertising techniques. If you want people to know more about your restaurant and take advantage of your great meal promos and deals, then why not use a mobile campaign for restaurant marketing?

Restaurant marketing needs not be very expensive. With a mobile campaign, you can create great advertisements and be able to reach a whole lot of people compared to traditional methods of
marketing. A mobile campaign allows you to reach out to your customers at a more individualized level.

With this kind of advertising strategy, your customers have control over the kind of advertisements they receive from your business. If a customer only wants to receive information on your lunch specials, she’d have a greater possibility of responding to your lunch special ads than as compared to you sending out generic advertisements.

With mobile marketing, you can send out specific advertisements at specific times of the day. This means, you can send lunch meal promos and dinner rates during hours that your customers might be figuring out what to have for that meal, making it convenient for your busy customers to decide to eat at your restaurant because they receive not only a deal but also a reminder that you’re out there!

Are you ready to use a mobile campaign as your restaurant marketing strategy? Click here to start your FREE 30 day trial

Mobile Campaign for Restaurant Marketing

Written by Casey McConnell

October 11, 2010 at 12:51 pm

Sex Matters in Text Marketing

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In a recent Harris Poll regarding mobile marketing, people were asked about opt-in text messages from marketers. While only 8 percent of those surveyed said they fit the extremely or very interested category in receiving text marketing messages on their cell phones, nearly one-third said that they would be somewhat interested.

On the whole, women were more interested in men in receiving messages from most of the retailers or service groups mentioned. This finding shouldn’t be all that surprising as women also tend to be the main consumers and decision makers, a trend long recognized by marketers.

From the “somewhat interested” group, certainly more women were interested than men (at 80 percent vs 56 percent) in receiving SMS messages regarding promotions and coupons from grocery stores. This in all likelihood goes directly to the fact that women tend to do the majority of the grocery shopping or send their spouses for groceries, list in hand.

The gap between gender preferences closed when it came to restaurant specials. Sixty-one percent of the women (just 6% more than men) said they would be interested in receiving text messages about promos from restaurants. The gap is nearly even when it comes to getting fast food deals by mobile marketing texts, coming in at 51% female to 48% male.

A slight spread reoccurs when looking at entertainment products. Women again lead the interest in receiving messages on deals and sales (at 62 percent), while men come in at 54 percent. It would be interesting to see how a question about getting notifications on electronic products would fare and, along with the answers, getting the ages of the respondents too.

Women were also more interested in hearing about specials on coffee and beverages, with 40% saying they’d opt-in. Men showed a lower rate of interest with 33 percent confirming interest.

Another even opt-in rate between the sexes is with respect to travel specials and promotions. In fact, men led slightly over women (36 to 35 percent) when expressing interest in receiving text messages from marketers for travel deals.

The poll goes to remind marketers how crucial it is to target every message: if you know the gender of your opt-in customers, and you know that grocery store text messages get the best response from women, you can act accordingly.

Sex Matters in Text Marketing

Written by stephao

September 10, 2010 at 8:20 am

More on Mobile Marketing with Coupons

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Coupons offered by digital means are beginning to make a noticeable dent on traditional paper coupons, such as those in newspapers, direct mail and flyers.

In 2009, overall coupon use increased by 27%. This was the first time in seven years that the redemption rate of coupons rose, and companies responded by issuing even more. The reason behind the growth is an economy that remains sluggish and recessionary. Text marketing campaigns that make it easy for their cash-strapped opt-in lists to access money-saving digital coupons will likely experience not only a healthy response rate, but also a boost in customer loyalty and traffic.

There are clearinghouse sites that gather coupons in one place for convenience purposes, but it still means a buyer needs to search for a specific brand name coupon or a product-specific coupon. A text marketing message to opt-in customers, on the other hand, is already targeted to buyers who have confirmed their interest in a company and its products or services.

Digital coupons save consumers time (no more flipping through newspapers) and those that are sent directly by an SMS message are even more convenient for the customer. A Knowledge Networks study shows that nearly one third of all shoppers who use coupons have switched to digital only. Interestingly, digital coupons seem to attract new buyers: over half of the digital coupons redeemed were used by shoppers who were trying a product for the first time. When you’re looking at paper coupons, the first-time buyer drops by 20 percent.

More figures of interest to mobile marketing planners are by way of ABI Research which reports that digital coupons have a higher rate of redemption than traditional coupons, ranging from as low as 5 percent and going as high as 40 percent on great deals that are also highly targeted, but with the average hovering around half that. Comparatively speaking, digital coupons are redeemed at a rate 10 times better than that of paper coupons.

It’s not surprising then that digital coupons are experiencing bounding growth. Kantar Media reports that there was an 84 percent increase in the number of digital coupons available in the first half of 2010 over the same time a year ago, and these coupons are being issued by marketers across all sectors of goods and services. According to Borrell Associates, mobile coupon growth will be up to $2.4 billion by 2013.

More on Mobile Marketing with Coupons

Written by stephao

September 8, 2010 at 10:51 am

Restaurant text campaign example Arby’s

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Arby’s text campaign is a good example of how simple a restaurant can launch a successful mobile marketing campaign. Walk into an Arby’s and you’ll see table tents with the program. You get a free Beef Cheedar sandwich when you text in. That’s a few dollars worth of value for people Opting into the campaign. Well worth the effort!

Things to take away from Arby’s

1. Promote the program in the store

2. A good offer for Opt in

3. Decide to do mobile and stick with it!

The number of mobile Opt in’s will increase over time, this is a graph of one of our more successful clients. They are offering a great Opt in reward and month over month their data base is growing.

Written by Casey McConnell

September 3, 2010 at 9:15 am

Taco Bell Will you Marry me via text message?

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Taco Bell one of my favorite restaurant brands of all time! Now if only we could take them to another level, mobile via restaurant text message marketing. While driving home this past week I stopped into Taco Bell in Frisco and had lunch. I was handed a paper coupon for Taco Sunday.

What a perfect application for Text message marketing! If instead of handing us a paper coupon they asked us to text TACO to a short code, we’d then have this coupon on our phone for that Sunday offer. Taco Bells in Denver are working with the Colorado Rockies, Denver Nuggets and the Broncos and they are using mobile to remind us of their special when the teams score a certain amount of points.

So Taco Bell – Will you marry me via text message marketing and we can enjoy our Sunday Funday’s with Tacos?

Written by Casey McConnell

August 29, 2010 at 7:21 pm

Text Marketing Loyalty Program

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Although most of us are still in shorts, many businesses will already be thinking about the holiday rush.  One way to start building or increase your customer base and take advantage of this year’s busy season is to create a text marketing loyalty program.

While loyalty programs have been around for a long while, using text marketing can re-energize your existing program or help kick-start a new one.  It’s quick, convenient, direct, cost-effective and provides an efficient communication tool long after the sale.

To read more, click here:

http://qittle.com/text_marketing_loyalty_program.html

Written by courtneyalexasmith

August 18, 2010 at 4:47 pm