Qittle SMS Message Solutions

Qittle helps businesses create, customize and manage a mobile marketing initiative.

Archive for the ‘Cell Phone Coupons’ Category

More on Mobile Marketing with Coupons

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Coupons offered by digital means are beginning to make a noticeable dent on traditional paper coupons, such as those in newspapers, direct mail and flyers.

In 2009, overall coupon use increased by 27%. This was the first time in seven years that the redemption rate of coupons rose, and companies responded by issuing even more. The reason behind the growth is an economy that remains sluggish and recessionary. Text marketing campaigns that make it easy for their cash-strapped opt-in lists to access money-saving digital coupons will likely experience not only a healthy response rate, but also a boost in customer loyalty and traffic.

There are clearinghouse sites that gather coupons in one place for convenience purposes, but it still means a buyer needs to search for a specific brand name coupon or a product-specific coupon. A text marketing message to opt-in customers, on the other hand, is already targeted to buyers who have confirmed their interest in a company and its products or services.

Digital coupons save consumers time (no more flipping through newspapers) and those that are sent directly by an SMS message are even more convenient for the customer. A Knowledge Networks study shows that nearly one third of all shoppers who use coupons have switched to digital only. Interestingly, digital coupons seem to attract new buyers: over half of the digital coupons redeemed were used by shoppers who were trying a product for the first time. When you’re looking at paper coupons, the first-time buyer drops by 20 percent.

More figures of interest to mobile marketing planners are by way of ABI Research which reports that digital coupons have a higher rate of redemption than traditional coupons, ranging from as low as 5 percent and going as high as 40 percent on great deals that are also highly targeted, but with the average hovering around half that. Comparatively speaking, digital coupons are redeemed at a rate 10 times better than that of paper coupons.

It’s not surprising then that digital coupons are experiencing bounding growth. Kantar Media reports that there was an 84 percent increase in the number of digital coupons available in the first half of 2010 over the same time a year ago, and these coupons are being issued by marketers across all sectors of goods and services. According to Borrell Associates, mobile coupon growth will be up to $2.4 billion by 2013.

More on Mobile Marketing with Coupons

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Written by stephao

September 8, 2010 at 10:51 am

Text Marketing Loyalty Program

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Although most of us are still in shorts, many businesses will already be thinking about the holiday rush.  One way to start building or increase your customer base and take advantage of this year’s busy season is to create a text marketing loyalty program.

While loyalty programs have been around for a long while, using text marketing can re-energize your existing program or help kick-start a new one.  It’s quick, convenient, direct, cost-effective and provides an efficient communication tool long after the sale.

To read more, click here:

http://qittle.com/text_marketing_loyalty_program.html

Written by courtneyalexasmith

August 18, 2010 at 4:47 pm

Local Deals Direct to your Mobile Phone

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Mobile marketing company, Qittle(TM), has made it easy to save money in your own town and on the go.  With the population still coming to grips with the recession (trying to save pennies, picking up extra jobs), quick and easy coupons are a hot commodity.  

Qittle has created a program called “Local Deals”, whereby each person opting into the program will receive one text message per week (on Wednesdays) offering a deeply discounted product or service from a local business.  This quick and easy mobile coupon changes every week but remains relative to local businesses only.   Opting out is as easy as replying “STOP” to the same number.

Not only does the Local Deals program aide consumers, but benefits to the businesses include increased traffic, word of mouth advertising, up-sell opportunities upon redemption of the coupon and inexpensive marketing placement through Qittle.

At this time, Qittle has already put in place several Local Deals programs throughout US cities (Aspen, CO, Pasadena, CA, Wausau, WI, Asheville, NC) and plans to continue the program across the country. 

For more information, click here:  http://qittle.com/my_local_deals_business.html.

Put Mobile on Your Christmas List

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A recent article in Mobile Commerce Daily highlights to retailers the importance of utilizing mobile marketing for 2010 the holiday season.  As the article states,   “For the first time there are more smartphones than desktop computers being sold, according to IDC. The desktop is dying and smartphones are the way of the future. More people are going to carry them around and that is a powerful opportunity for retailers.”

And this year, retailers may choose text messaging to communicate with customers and also now have the opportunity to expand creatively through multiple forms of mobile marketing such as downloadable applications, mobile web and mobile commerce.

According to Andrew Koven, president of ecommerce and customer experience at Steve Madden, New York, there is still time to set up a mobile site and strategy for the holidays.  “Decide what your business objectives are – store location, direct sales of products, presentation of special offers, how-to information for the holidays, and support the opportunity for consumers to engage with you in some way via mobile.

“Just get started,” he said.

To read more, click here:   http://www.mobilecommercedaily.com/why-retailers-need-to-be-mobile-for-the-2010-holidays/

To get started, contact Qittle(TM) at www.qittle.com

Aspen Local Deals via Text Message

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Written by Casey McConnell

June 11, 2010 at 7:07 am

QITTLE MOBILE MARKETING LAUNCHES ASPEN MOBILE DEALS

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QITTLE MOBILE MARKETING LAUNCHES ASPEN MOBILE DEALS

Consumers Can Now Get a ‘Deal of the Week’ on Their Mobile Phone

ASPEN, COLO. – May 26, 2010 – Qittle has announced the launch of the company’s newest mobile campaign—“Aspen Deal of the Week”— a weekly text message offering special deals from various businesses sent to the mobile phone.

Interested people will opt in to receive one weekly text deal from a local business sent directly to their phone by texting ASPEN to 26469. The new campaign will initially focus on businesses in the Aspen area.

Local businesses will be providing offers that can be redeemed at their location with a special coupon that is sent to anyone who has opted in on their phones. Their phone numbers will not be shared with third parties and will be sent directly from the mobile company, Qittle, who is working with various businesses to provide this great opportunity. Standard carrier rates may apply; there is no charge to receive these messages from Qittle.

Casey McConnell, CEO of Qittle, says the campaign is a great way for a business to target locals and the business will know how many people will see their offer and, in turn, redeem the offer at their location.

“It’s a paid for performance mobile marketing model called Cost per Text (CPT) that is easy for small business owners to use,” said McConnell. “The campaign has the capability of reaching many locals and tourists alike and will offer these people specials that can be redeemed all over Aspen.”

In conjunction with the campaign, Qittle has set up an official Aspen Deals Facebook Fan page where people can check out what deals are coming out in the coming week in the area.

If you’d like to learn more please email Casey McConnell at casey@qittle.com or call 970.315.2443.

About Qittle

Qittle helps businesses create, customize and manage a mobile marketing campaign. Launched on the dawn of a worldwide mobile reign, Qittle brings the message to the customer through the mobile phone, a device most customers don’t leave home without.  www.qittle.com

Written by Casey McConnell

May 26, 2010 at 9:03 am

Mobile SMS Marketing

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Mobile SMS marketing has become one of the most widely used forms of marketing in Europe and Asia. It has taken several cities by storm even in its infancy because of the wide audience that it can reach as well as its ability to distribute important marketing and promotional information through SMS.

If you take into consideration the number of people who use mobile phones today, you will recognize the excellent potential that mobile SMS marketing has. Mobile marketing can become a very powerful tool to execute a well-targeted and well-designed marketing campaign.

Text messaging has always been used by people to communicate with other people but it is no longer solely used for that. The high potential that it has in exchanging and spreading information is now used by a lot of business organizations. It is also being used for content services such as voting polls on the radio and on television as well as a way for customers to get in touch with service providers.

Mobile marketing has been very effective for many companies. It has delivered great response rates for a lot of business organizations that have utilized this relatively new marketing strategy. It offers a new marketing technique that a lot of people will find fresh and novel. With more customization and a personalized approach in marketing, it won’t be long until business organizations will see positive results in their business advertising efforts through text messaging.

Currently, mobile SMS marketing is used to send SMS and MMS messages such as mobile coupons and personalized alerts, distribute links to relevant mobile websites, create mobile campaigns, manage new and existing customers, and push mobile content and many more.

http://qittle.com/mobile_sms_marketing.html

Written by Casey McConnell

March 19, 2010 at 2:34 pm