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Qittle helps businesses create, customize and manage a mobile marketing initiative.

Archive for October 21st, 2010

Creating a Text Marketing Plan

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A mobile campaign is one of the greatest things you can spend money on for your business. Managing a business entails attention to details and practicality. You can’t afford to waste time and money on marketing strategies that are expensive and ineffective in advertising your business.

Text marketing is an affordable marketing method that works. A mobile campaign is very easy to set up. If you have a clear picture of what you want for your business, you won’t have a problem launching a mobile campaign. Here are some tips you can follow to create a great text marketing plan for your business:

Message. In text marketing, the simpler and straight forward your message is the better. Keep in mind that text messaging is convenient for people who are always on the go. Your busy clientele doesn’t have the luxury of time to read long messages.

Timing. The time you send text messages to your customers is very important, especially if you are running a business that has peak hours in a day. If you own a bar, you’d want to send a message about your happy hour or “prices half off on drinks” promo an hour to a couple of hours before people start leaving work. This way your customers have enough time to plan for their evening (if they haven’t already) or change their plans and go to your bar.

Appreciation. Don’t forget to let your customers know that you appreciate their frequent visits to your establishment. Earn customer loyalty by knowing how to thank your customers for choosing to do business with you.

Text marketing has a lot of potential in terms of boosting business sales and improving customer loyalty. Click here to learn more about Text Marketing

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Written by Casey McConnell

October 21, 2010 at 10:33 am