Qittle SMS Message Solutions

Qittle helps businesses create, customize and manage a mobile marketing initiative.

Archive for October 21st, 2010

5.3 billion mobile phone subscriptions by the end of the year

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by Helen Leggatt

A whopping 90% of the world’s population is now covered by mobile networks. The ITU estimates there will be 5.3 billion mobile phone subscriptions by the end of the year, of which 3.8 billion will be in the developing world.

Even in those developing countries mobile penetration is forecast to reach 68% by the end of 2010, higher than any other technology before, with an average of 116 subscriptions per 100 people.

One of the findings with a ‘wow’ factor is to do with SMS text messaging. According to the ITU 6.1 trillion will be sent this year – 200,000 every second – triple the number sent in 2007 (1.8 trillion).

No doubt this figure is, in part, driven by the texting habits of teens. In the U.S. alone a teen sends, on average, an SMS message every 10 minutes, according to Nielsen. That’s an incredible 3,330 texts each month.

Click here to read the article

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Written by Casey McConnell

October 21, 2010 at 6:22 pm

Posted in mobile, SMS, Text

Text Messaging Biggest Mobile Content Usage in latest report

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In August, nearly 67 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 34.5 percent of U.S. mobile subscribers (up 2.6 percentage points).

Subscribers who used downloaded applications comprised 32.3 percent of the mobile audience, representing an increase of 2.3 percentage points from the previous period. Accessing of social networking sites or blogs increased 1.7 percentage points, representing 22.5 percent of mobile subscribers, while listening to music inched 0.4 percentage points, representing 14.7 percent of subscribers.

ComScore Report

Written by Casey McConnell

October 21, 2010 at 5:34 pm

Redbox Blu-Ray Text Contest

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Redbox recently ran a text contest giving away a Blu-Ray player to people who text into the campaign.

Why would Redbox give away a Blu-Ray player to folks for Opt in?

Why not? Once you’re in the text campaign they can send friendly reminders to come rent new releases and even get a free dvd rental. Check out this recent blog entry on RedAlert

Just wanted to get this out to you quick…

I woke up this morning to a new text message from Redbox, with a rental code good for today only. What is the world coming to, that Redbox is offering yet another rental code this month? Who knows!

Anyway, you can get it via text message (sorry for those who don’t text – that is just how they are doing it. Don’t shoot the messenger!).

Check out the details below…

Want a reason to smile? Treat yourself to a free rental tonight! Text TREAT to 727272, and you’ll get a free rental code good for tonight only (it won’t work after midnight Central Time). Brighten your friends’ days by passing this message along to them, too. (Available on participating carriers, message and data rates may apply, text STOP to quit.)

Written by Casey McConnell

October 21, 2010 at 11:04 am

Posted in Text Contest

SMS Marketing, Helping Small and Medium Size Businesses Grow

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Small and medium sized businesses usually don’t do extensive marketing because of budget constraints. When budgets get in the way of advertising, you may have a hard time getting new customers and keeping the old ones. Your profit will suffer. One low-cost solution is using SMS marketing. This is very effective in propagating your ads and it costs less than traditional marketing campaigns.

Most businesses are sticking with the usual marketing methods because these methods have been around for a very long time. Newer methods like SMS marketing are more efficient because they cost less and can reach more consumers than the traditional advertising method. Mobile phones are a necessity nowadays. 90% of the population uses mobile phones to communicate with one another. This means that you can reach a larger number of people when sending your marketing information. You are able to deliver your business directly to your customers. If they are interested with your offer, they can immediately reply. This makes it easier for customers to reach your business.

No more waiting for someone to answer the phone or getting to a computer to send an email. Wherever they are, they can inquire about your services. These are the advantages of SMS marketing compared to common advertising schemes. There are also other uses for SMS marketing. You can use it for polls, interactive games and receive suggestions. Getting your customers involved with your marketing program increases your business exposure. Most people want to get their friends involved with their activities. If you have a good deal and your customer thinks a friend could benefit from it, they can simply forward your ad. This effectively spreads your ad outside your listed customers which means an increase in profits.

Small and medium sized companies should explore new methods to increase their marketing presence. SMS marketing can help businesses expand by targeting a larger market thereby increasing revenue. Check out Qittle SMS marketing

Written by Casey McConnell

October 21, 2010 at 10:52 am

Take Control of Your Advertisements

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Text marketing is one of the many kinds of advertising methods you can use to market your business. One great advantage of text marketing over an ordinary advertising method is the amount of control it gives you to monitor and improve your advertisements.

Timing is important in advertising any kind of business. This is the reason television prime time rates are more expensive than any time of the day. If you want more people to see your television commercials, you need to put your commercials on a prime time slot. Coming up with a television commercial is very expensive but even if you spend a lot of money on your television commercial it still won’t guarantee perfect timing for your ad and a successful ad campaign.

Why is timing important? An advertisement is more powerful when presented during times people actually need a product or service. An example of a business that can benefit from perfect timing of advertisements is a restaurant. You can increase the number of customers coming in during dining hours by sending timely messages about your menu and different meal deals on specific times of the day.

If you have a breakfast special, sending a message in the morning when people are getting ready for work would make people think of coming to your restaurant for a quick breakfast meal instead of just bringing coffee to work.  A text message sent at the end of the day about your happy hour specials will convince clients have a few drinks in your restaurant before heading home.

Commercials and posters are great but they can easily be forgotten especially if they are not seen at specific times of the day when people should be thinking about your products or services like during meal times. Click here to learn more about text marketing

Written by Casey McConnell

October 21, 2010 at 10:48 am

SMS Messaging, Building Customer Relationships

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Another essential factor that you have to consider is customer relationships. You can start improving your customer relationships through SMS messaging.

Building good relationships with your customers will give you a great number of patrons. When you have happy and satisfied loyal customers you get branding and advertising for free. Words go around fast today, especially with the birth of social networks, mobile Internet and SMS messaging. Use these things to your advantage. Text marketing is an advertising method that uses SMS messaging as its medium.

By keeping in touch with your customers, you make them feel they are valuable assets of your business. When customers feel they are important, they tend to choose your products and services over other businesses. With text marketing, you can send various messages about your business to your customers and because this is an opt-in service, your customers choose the information they want to receive from you. With a system like this, you can be sure that every message you send to your customers will be read. You can also improve your products and services through SMS messaging.

Make it easier for your customers to give their comments and suggestions by letting them know how to reach you through SMS messaging. Remember, the happier your customers are with your products and services, the more they will want to buy from you and recommend your business to their friends.

SMS messaging is the most convenient way to advertise your business and keep in touch with your customers. If you want to learn more about text marketing or you know a business that can benefit from this advertising method click here

Written by Casey McConnell

October 21, 2010 at 10:43 am

Mobile Campaign, a Great Advertising Method for Your Business

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Print ads and listings are the usual marketing mediums used by most businesses. These methods help in increasing the number of customers but they don’t reach the majority of your target consumer population due to their limitations. A mobile campaign is an efficient method to market your services. It is cost-effective and connects to a larger number of consumers.

Customers encounter many forms of ads like print ads, newspaper listings and emails. People often have no time to look at print ads because of their busy schedule. Also, because print ads are very common, people just tend to ignore these things every day. Using a mobile campaign to market your products has many advantages over conventional ways.

Most people have mobile phones with SMS capabilities. This means you can conveniently send your ads to your customers wherever they are. A mobile campaign is very effective because you can reach a larger number of consumers without being restricted to a certain area. With print ads, you are limited by the area you can distributed your ads or the number of printed materials you have. In a mobile campaign, you can also send limited time offers to customers immediately. With usual marketing schemes, your offer may expire because your ads can be easily ignored.

Using a mobile campaign can help in catching customer’s attention.  You have the option to customize your ads according to the target consumer group. This gives you flexibility and more options with your ads. Build a solid relationship with your customers by directly communicating with them. You can also receive customer feedback which can help in improving your company’s services.

A mobile campaign can increase your customers and save you money. It has lesser restrictions compared to traditional marketing and reaches a broader group of consumers. Click here if you want to learn more about mobile campaigns

Written by Casey McConnell

October 21, 2010 at 10:38 am