Qittle SMS Message Solutions

Qittle helps businesses create, customize and manage a mobile marketing initiative.

Archive for October 13th, 2010

What is Mobile Marketing?

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Mobile marketing is very similar to online advertising. However, one of the differences between these two advertising concepts is that mobile marketing reaches more consumers than online marketing strategies. If you look at the numbers, more people own a mobile phone than a computer. With this data alone, it is very easy to understand what a mobile campaign can do to your business.

If you are thinking of having a mobile campaign for your business, it’s important to know that there are several kinds of mobile ads. You can choose to use mobile banners and posters for your ads or go for the most common mobile marketing strategy, which is text messaging. MMS and mobile game advertisements are other forms of marketing strategies you can use for your mobile campaign.

When choosing the kind of advertising you are going to use, you may want to keep in mind your target consumer population. If the behavior of your target consumer population leans more on mobile Internet, then you can use banners and posters and even mobile game advertisements. However, if your target population is more based on text messaging, then it’s better to use text marketing to send out your advertisements. This way, you can be sure to reach the right audience more effectively and more quickly. By learning the behavior of your target consumers, you can easily make individualized advertisements or personalized messages to make your target market follow your advertisement’s call to action.

Mobile marketing has a lot to offer to your business. With our economic situation right now, it is a wise move to look for better and more affordable ways to put your business out there, where everyone has access to it. Click here to start your free 30 day mobile marketing trial

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Written by Casey McConnell

October 13, 2010 at 11:43 am

The Power of SMS Marketing

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SMS marketing is an affordable advertising campaign you can use for your business. This is a mobile marketing technique you use to send individualized advertisements to your target audience.

There are several kinds of mobile marketing ads you can employ and it’s very easy to be tempted to have MMS and mobile game advertisements. While these are very good advertising methods, keep in mind that not all of your consumers own mobile phones with functions that allow them to play downloadable mobile games or open MMS ads. Short Messaging Service, however, is a service that is available to all mobile phones. With SMS marketing, you can be sure that your ads reach most of your consumers.

Right now, you are probably wondering how SMS marketing can improve a small to medium sized business. Contrary to what most people believe, SMS marketing is very affordable and is not only for big businesses. Text messaging is an excellent tool for communicating with your consumers. Unlike MMS and mobile web advertisements, a text message directly presents your business to your consumers. Because your subscribers have control over the messages they receive, SMS marketing allows your consumers to be more responsive to your mobile ads.

Also, consumers may opt to save your messages for later use or forward them to others who might be interested with your business. If you think word of mouth is powerful, you haven’t seen the power of text messaging. One text advertisement you send to a consumer can be sent to other people, giving you new customers and a loyal market population.

SMS marketing is really very simple. With the right campaign ad and marketing integration, SMS marketing can work wonders to any business. Click here to learn more about SMS marketing

Written by Casey McConnell

October 13, 2010 at 11:37 am

Reasons Mobile Marketing Works

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Mobile marketing is the new advertising trend used by most businesses today. If the concept of mobile marketing is new to you, knowing a few advantages of mobile campaigns over conventional advertising techniques helps you decide whether or not this advertising strategy suits your business. Whatever business you may have and no matter how big or small your business is, a mobile campaign can help improve your business in so many ways.

Brand Awareness. Unlike conventional advertising strategies like TV commercials and billboard advertisements, a mobile campaign puts your brand out there and makes it easier for your consumers to respond to your ads. A simple SMS campaign will let your consumers know about latest products and promos which they can instantly respond to. Unlike TV commercials and billboard advertisements, which can easily be forgotten, a text message can easily be stored in a consumer’s inbox so he or she can always get back to it later on. For as long as your text or MMS message is saved in your customer’s phone, he or she will always get to it and will have the option of passing your message around.

Customer Loyalty. While getting new customers is important, making sure you have a good number of loyal customers is also important. You can do this by keeping your current customers informed of latest promos and products.

Two-way Communication. With mobile marketing, you can easily know what your customers think of your products and services. Because mobile marketing offers your customers an immediate call to action, your consumers can easily be involved in helping improve your services.

Mobile marketing has a lot of potential in improving your business. If your business needs a marketing face-lift or you know of a business that needs one click here

Written by Casey McConnell

October 13, 2010 at 11:32 am

How to Create an Effective Mobile Campaign

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One of the most effective advertising techniques you can use for your business today is mobile marketing. If you are considering mobile marketing for your business, here are some tips you can follow to make an effective mobile campaign.

Stand out. Like in any other advertisement strategies, you have to make sure that your advertisement stand out from the rest. How can you do this? Be different. Consumers are always on the lookout for something new. By understanding how consumers respond to your products and services, you’d easily be able to come up with an ad that directly speaks and relates to your customers.

Simplicity is the key. This is a very important factor especially when it comes to a mobile campaign. There are many fun things you can come up with, like making a banner on a mobile game or sending out MMS messages to your customers but keep in mind that not all of your customers have mobile phones that carry features they need to see or receive your ads. A text message campaign is an effective mobile marketing strategy. You can be sure that majority of your target consumers will receive your message.

Engage Your Customers. One of the many features of a mobile campaign is that it allows you to have a two-way communication with your customers. This being said, it’s important to consider your consumers when making a mobile campaign. Allowing them to send their reviews and comments on your products and services will make them feel that they are part of your business and that you care enough to want to know what they have to say.

If you are ready to use mobile marketing for your business or if you know of a business that can benefit from a mobile campaign check out Qittle

Written by Casey McConnell

October 13, 2010 at 11:28 am

SMS Messaging, an Effective Salon Marketing Strategy

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How do you make your salon stand out among all the other salons? An effective salon marketing strategy is SMS messaging.

SMS messaging is one of the many advertising techniques used in mobile marketing. This is the most basic yet most effective method among the other techniques. With SMS messaging, you can be sure that your text advertisement is received by your customers as most mobile phones have this service. You can also use MMS advertisements or come up with mobile game banner ads but this won’t be as effective as SMS messaging because not all phones carry the features needed to view MMS messages or play mobile games. Text messaging is the perfect tool if you’re on a tight budget for a marketing campaign.

A mobile campaign works in many ways. It creates an open communication between customers and business owners. As a salon owner, customers’ comments and suggestions are very important. With mobile marketing, customers can conveniently send their comments and suggestions to you.

You have control of the kind of messages you send to your customers. In any kind of business, timing is very important. You can easily send significant promos like a Thanksgiving make-over rate, Halloween make-up rate or Pre-Christmas Hair cut promo on days that they matter. This way, your clients are always informed of what you have available in your salon. They won’t have to look at other salons for prices because you are already offering them a great deal. A single text message can go a long way. A customer can conveniently send your advertisements to her friends who might be interested in the promos you have.

SMS messaging is an effective salon marketing strategy

Written by Casey McConnell

October 13, 2010 at 11:25 am

Text Marketing, an Efficient Marketing Medium

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Marketing is very essential to any business because this is what drives the business to success. A business should aim for high sales and many customers. You need to create effective ads to increase customers. An advertising campaign can be a burden on your budget. If you can’t afford an expensive advertising campaign, you can try text marketing for your business. Text marketing is one way to improve sales and increase your customers without spending a fortune.

Text marketing is an opt-in service where customers subscribe to your marketing program. This method has many advantages compared with other marketing methods. For instance, using email for marketing is cost effective but has a slim chance in increasing your customers. Why? Email providers often filter out spam. There is a big chance that your message will be flagged as one. Your message can be flagged as spam, especially if it contains the words sale, save now or buy. It will just be buried and forgotten with all the other spam messages received by your customer. Your special offers or discounts can just expire without being noticed.

Text marketing cancels out this problem because your customers subscribed to your marketing program. Customers receive relevant information anytime. Even if their mobile phones are off, they can still receive it at a later time. With Text marketing, your advertising campaign has a tendency to spread outside your subscribers. Your customers can forward your ads to their friends who might be interested with what you are offering. This can significantly increase your sales without you spending more for advertisement.

Text marketing costs less than traditional marketing. You can take advantage of this new marketing medium to boost your company’s sales and increase your customer population. If you are interested in mobile marketing or know a business that might benefit from it please click here to learn more about Text Marketing

Written by Casey McConnell

October 13, 2010 at 11:21 am

Top 10 Advantages of Mobile Marketing

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Mobile marketing is gaining popularity among business owners. Here are some advantages of mobile marketing over a conventional marketing strategy.

  1. Affordable. Mobile marketing is more affordable than conventional advertising campaigns.
  2. It is simple to set up and manage. You can launch a mobile campaign in 24 hours.
  3. Interactive. It allows you to interact with your target market at an individualized level. Have an open communication with your customers and hear what they have to say about your business.
  4. Gain control over messages. You can control the messages you send to your customers so they get the information they need when they need it like a lunch promo text message a few hours before lunch time.
  5. Receive prompt consumer responses. Because you send opportune messages, your consumers are able to respond accordingly.
  6. It promotes brand awareness through proper marketing integration. A mobile campaign is easy to integrate with the current advertising strategy that you are using.
  7. With mobile marketing, your customers can choose the information they like to receive from you. This way, you can be sure your messages are always read and not trashed or treated like a Spam mail.
  8. Mobile marketing helps you build a loyal consumer population by making sure your customers are always informed about your business.
  9. It easily attracts new customers. A single text message can be forwarded to tons of people, especially if you are offering a very good deal.
  10. Track customer responsiveness to your ads. With mobile marketing, you can track your campaign’s progress and easily change it if you’re not getting the response you want to have.

Mobile marketing is a very effective advertising strategy. If you are ready to start a mobile campaign please click here for a FREE 30 day trial

Written by Casey McConnell

October 13, 2010 at 11:15 am