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How To Write a Press Release for your Business

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At Qittle we find Press Releases are very helpful and should be a part of your marketing plan. They are not a be all to be all but should play a roll in your Search Engine Optimization plan and your Social Networking efforts. We’ve seen lots of press releases, some good and some not so good. Don’t sweat it, keep learning because it will help get your business out there.

Here is a great article on how to write a Press Release.

Quick Press Release Writing Formula from Mass Media Distribution LLC

The purpose of this guide is to outline the steps for writing a press release. Writers that follow this simple formula will be able to write an effective press release in an hour or less.

Step 1 – Choose the Topic of the Press Release

The entire press release writing process starts with “something that happened” that you wish to announce to the media and the public. This is your news and the subject of your press release. News that you can announce includes: a new website, new feature, new product or service, new office location, new employee, new award received, new sales record, new partnership… To get ideas for your own press release, it is a good idea to look at the announcements that others have made in press releases at www.mmdnewswire.com

Step 2 – Write the Headline

The headline is a single sentence statement that announces what the news is. Readers should be able to know exactly what you are announcing by reading the headline. The headline should be 100 characters or less including spaces.

Step 3- Write the Body of the Press Release

The body of the press release expands on the “Who, What, When, Where, How and Why” of the announcement or news. The details in a press release should be limited to the “facts” about the announcement or news. Opinion, fluff or hype is not appropriate. Statements about how the product or service is the most amazing innovation ever invented should not be included. It is important that readers form this opinion by themselves by reading the details (facts) in the press release.

Step 4 – Verify that the Basic Press Release Rules were Followed

• Was your press releases written in third person?
• Does your press release focus on your announcement or news rather than selling something? Your press release should never resemble an advertisement or sales letter!
• Did you include a media contact name, email address and phone at the bottom of the press release?
• Did you include at least three links to your web site?
• Is there any way that you can make your press release more interesting, timely or unique?
• Is your press release more than 200 words and less than 500?
• Did you add ### to the bottom of the press release to signify the end?
• Is your headline clear and to the point? Can it be shortened without losing anything?
• Are all details of the “Who, What, When, Where, How and Why” covered in the body of the press release?
• Have you looked at other press releases to make sure yours looks correct and does not leave out any information? See a variety of press releases here:

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Written by Casey McConnell

August 25, 2009 at 3:40 pm

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