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US Mobile Advertising Spending 2008 – 2013

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The Mobile Advertising and Usage report analyzes the (finally) accelerating mobile opportunities opening up for both consumers and marketers.

The true turning point for the industry was the introduction of the smartphone, heightened by Apple’s iPhone launch in mid-2007. The development of third-generation (3G) mobile phones led to better connection speeds, Wi-Fi connectivity and the rise of mobile Internet browsing.

Another critical factor was pricing plans that took the mystery out of data usage and encouraged unlimited mobile content consumption.

In light of the heightened activity and interest, eMarketer forecasts that advertisers will spend $3.3 billion on mobile advertising in 2013, up from $648 million in 2008.

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Written by Casey McConnell

April 11, 2009 at 3:23 pm

Posted in mobile, new media, SMS

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